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HOW OLD ARE YOU REALLY?
By Michael Papamichael
That is the question
being asked with the launch of the new Fitness Assessment tool, FitnessAge being unveiled right here at MBS sometime in late May.
This new web based computer program looks beyond a person's chronological age to give them
a clear picture of their fitness levels and their FitnessAge.
According to health professionals, after reaching the
age of 21, a person's chronological age has very little relevance to their overall health
and fitness. The aging process is greatly influenced by a person's eating habits,
lifestyle and level of activity.
Here at Michaels Body Scenes, we are recognized as one of the
most innovative and leading operators of quality athletic clubs. With our commitment to
offering our members the highest standard of operations and the latest fitness technology,
our partnership with FitnessAge will bring to the residents of Boca Raton and the
surrounding area, the latest fitness testing technology in the market place.
A health club professional administers the FitnessAge assessment and
through a series of physical tests and oral questions, the web based computer
program--using patented algorithms, can tell a person how they compare to the
"norm" for their age group. Ultimately the program produces a comparison of
their chronological age to their "fitness age." The club professional can also
print out customized results and prescribe a fitness program to help enhance the results
over time.
Its a tremendous motivator for people looking to become
more healthy and fit, said FitnessAge spokesman Jack La Lanne, This is truly a remarkable system
for gauging fitness and motivating people to get in shape, La Lanne added.
When this 85-year-old fitness pioneer wrote in his 1995 book Revitalize
Your Life After 50: Im eightysomething and feel the same as when I was
thirtysomething, he was a little off the mark. After completing the FitnessAge
assessment his fitness age was 29!
Whats Your FitnessAge
In late 1997, FitnessAge set out to change the course
of fitness. Although fitness equipment sales were at an all-time high, the incidence of
heart disease, obesity and serious health concerns was rising faster than at any other
time in history. Breakthroughs in technology and in the fitness industry offered endless
opportunities for individuals to assess their health level and develop better habits, yet
few embraced them. Real change was not taking place, and it was clear that a revolutionary
approach to physical fitness and personal well being was needed.
Realizing that in order for any individual to make long-term health
changes, a simple and meaningful fitness assessment was the key to motivation. FitnessAge
is a catalyst for real change. Developed in conjunction with leading exercise scientists,
their software is fast becoming the benchmark for fitness measurement because it's the
first physical assessment that translates scientific data into results that anyone can
instantly understand.
FitnessAge began installing their custom designed www-connected
kiosk units in July 1999. As of September of 1999 they had over 60 licensed locations, and
are currently backlogged 8-12 weeks for new installations.
FitnessAge Development
The FitnessAge software was developed in conjunction
with Robert O. Voy M.D., former Director of Sports Medicine for the US Olympics, and
Lawrence A. Golding Ph.D., a leading exercise physiologist, distinguished university
professor and American College of Sports Medicine Journal - Editor in Chief, and author of
the National YMCA Physical Fitness Program. Dr Golding's benchmark study of over 60,000
individuals provided the raw physiological data on which the patented FitnessAge software
is based.
A traditional fitness assessment can be quite confusing, and
even a little daunting. explains FitnessAge chairman and CEO Ross Lyndon-James.
The average person doesnt really understand, for example, what a recovery
rate, BMI score or VO2 max is, let alone have the capacity to assess whether
theirs is a good or bad result. But if a 45-year-old sees that their FitnessAge is 60, he
or she instantly knows they need to work on closing that gap. And conversely, a
stellar result like Jack La Lannes reinforces the merits of a consistent health and
fitness regime.
This multimedia software uses time-tested assessment methods to
measure a person's body composition (body fat), cardio-respiratory condition (heart and
lung fitness), flexibility and muscular strength. These four components are the
universally accepted determinants of a person's overall physical condition.
Scientific formulae were developed to instantly compute an age for
each of the four categories, which essentially show how a person's results compare with
the national population averages in these areas. These results are combined to instantly
calculate a FitnessAge at-a-glance fitness indicator.
As FitnessAge ads say, FitnessAge Know it. Lower
it.
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