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TURN EXERCISE INTO ENTERTAINMENT
By Michael Papamichael

   If you’re getting bored or burned out with your exercise routine, listen up! Here’s what’s happening at MBS.

“Catch the WWWave,” shout the ads for Netpulse Communications, creator of the Internet Powered Workout™, a rapidly growing Internet services company with a proprietary distribution channel.

“Tune out the pain,” and “Turn exercise into entertainment,” announce flyers for E-zone Networks, an interactive entertainment and educational Network created just for health clubs.sports.jpg (6261 bytes)

The future of fitness is here!

The internet has found a new market to tap into, a market of over 50 million health and fitness-conscious Americans. And we at MBS are riding the wave.

There is virtually no place where the internet can’t be “unearthed”. Walk into Starbucks for coffee and you find internet access. Wait for a plane at the airport, shop at you local mall—you guessed it, you’ve got internet access.

Until recently, health clubs were the only places that were relatively virgin ground to this technology. Not anymore…MBS, always a state-of-the-art-facility, is now ready for the new millennium!

In the upcoming month, we will be upgrading the cardio area. First we will be replacing the carpet in that area with a new rubber floor. When we place the equipment back, it will have a different look, some will be retrofitted with new LCD touch screen panels, and others will have new entertainment towers.

Cardiovascular workouts on equipment will never be the same!

Netpulse

Netpulse StationThe Netpulse Network a proprietary media network, will be upgrading panels on our Lifecycle recumbent bicycles, and our Climbmax stairclimbers. These 17-inch sleek, flat, touch-screen control panels will have free unlimited broadband Internet access—a high speed connection to the internet. Through these Netpulse Stations, you can surf the Web with access to thousands of the most popular news, sports, health, fitness, entertainment and shopping sites. You can watch your own personal TV, listen to your favorite music CDs, read e-mail, shop, track exercise results and earn frequent flier miles and other prizes – all while you work out!

The frequent flier miles and other prizes are part of Netpulse’s Frequent Fitness Program™, designed to reward exercisers for sticking with their workout routines over time. As exercisers entertain themselves online, the Netpulse Network displays advertisements as well as advertiser-sponsored services and promotions.

During your first Netpulse workout, you can register for a personal ID code by entering information such as name, age, gender and weight. This information as well as a record of user activity on the Network is stored in the Netpulse Network database. While travelling if you are fortunate enough to workout in clubs that also have Netpulse, you will be able to enter your own code and your workouts will follow you there.

These user-friendly stations are not only fun, they will solve our members’ #1 issue, “lack of time”. With Web-based e-mail you can communicate with friends, family, co-workers and fitness trainers during your workouts. Web access will allow you to order dinner on-line, send flowers to mom, research the latest health information and much more.

E-Zone

The balance of the cardio equipment, which includes all Lifecycle treadmills, PrecorEzone Tower Transports, and some Stairmaster 4000PTs--approximately 16 pieces in all, will have E-Zone Towers installed on them.

These towers are touch screen computers with cassette tape player and CD capability. They’ll provide you with Satellite TV, digital music, personal cardio history, full internet access and from a local video server in our facility will deliver on-demand training & educational video programming, as well as eTV---E-Zone produced entertainment channels which are an exciting blend of sports, fashion & music.

Any existing headphones will work with both Netpulse and E-Zone. We will have special high quality wireless headphones for sale at our pro-shop, for the E-Zone towers, utilizing 900MHz technologies. These headphones with no antennas have a FM radio feature which can be used inside or outside the club.

After logging in, you’ll watch a two minute pod of commercials. After that, you are free to choose your own education and entertainment channels.

E-Zone’s One-on-One ™ Training and Healthy Learning™ Programs were developed in conjunction with the American College of Sports Medicine. The One-on-One™ menu and Health Learning™ menu offer dozens of selections of videos, from Advanced Walking to Stress Management. They will guide you through your workouts and inspire you toward better results.

Some programming you can watch while exercising are:

Elite Cycling a high tempo, high intensity ride.
Stairmaster Stomp Stairmaster's popular group exercise class on steppers
Advanced Walking in cooperation with Life Fitness learn how to get the most out of a treadmill.

E-Zone's Educational Programs, produced in cooperation with Dr. Jim Peterson and Healthy Learning', include: "The Benefits of Personal Training", "Injury Prevention", "Diet & Nutrition", "Disease Prevention", "Stress Management", and "Exercise Techniques".

E-Zone network will entertain you with a standard satellite feed to allow programming from all the major networks. E-Zone is also pioneering their own channels offering special entertainment geared to your active lifestyle and demographics, including Women's Entertainment, Exposé, Extreme Sports, Men’s Emporium and eMusic.

Entertainment and the internet will have a whole new meaning in health clubs—the decision whether or not to go to the gym will be replaced with, which piece of cardiovascular equipment do I want to be engrossed with today?

As always, we at MBS are proud to offer our members the latest & greatest equipment to keep you motivated.

So, welcome to the web! 

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